Ingredients & standards
What's in it matters. So does what isn't.
Your scalp is skin. Everything we make starts with certified organic botanicals and goes through our clean standard, banning over 1,400 ingredients linked to irritation, hormone disruption, or environmental harm.
Our star botanicals
Rosemary
Rosmarinus officinalis
Our hero botanical. Rosemary has been used for centuries to energize the scalp and support fuller-looking hair.
Aloe Vera
Aloe barbadensis
We use organic aloe juice in place of plain water in many formulas, for weightless hydration and a calm scalp.
Argan Oil
Argania spinosa
Cold-pressed in Morocco and rich in vitamin E and fatty acids that restore softness, shine, and elasticity.
Raw Honey
Mel
A natural humectant that pulls moisture into the hair, sourced from small, responsible apiaries.
Colloidal Oat
Avena sativa
Finely milled oats soothe sensitive scalps and help smooth the hair cuticle.
Chamomile
Matricaria recutita
Gentle, calming, and naturally brightening, chamomile brings out your hair's natural shine.
Pumpkin Seed Oil
Cucurbita pepo
Packed with zinc and essential fatty acids to nourish the scalp and follicle.
Plant Keratin
Hydrolyzed quinoa
Proteins from quinoa that strengthen strands and help prevent breakage, with no animal keratin.
The never list
Made without, always
These are the most common offenders in conventional hair care. You will never find them in a Nourish bottle.
- ✕Sulfates
- ✕Silicones
- ✕Parabens
- ✕Phthalates
- ✕Synthetic fragrance
- ✕Synthetic dyes
- ✕Mineral oil
- ✕PEGs
- ✕Formaldehyde releasers
- ✕Gluten
Organic first
We use certified organic botanicals wherever they exist, grown without synthetic pesticides.
Full transparency
Every ingredient is listed on our labels and website, with what it does and why it is there.
Kind to the planet
Cruelty-free, never tested on animals, and packaged in recyclable bottles and jars.